Know the numbers.
Understand the business.
Nisbah means ratio in Malay. It is a name about relationships, and what they help us see.
Revenue tells you how much you sold. It does not tell you how much you kept. Stock tells you what is on the shelf. It does not tell you whether it is moving.
Put those numbers in context and the picture changes. Profit compared with sales. Costs as a share of revenue. Stock alongside demand. You begin to understand how the business is performing.
But the information is often spread across stores, marketplaces, and spreadsheets. Each holds part of the story.
We are building Nisbah to bring those parts together. Commerce intelligence that helps you see what is happening, understand what needs attention, and decide what to do next.
A clearer business picture.
A better next decision.
Our vision
A world where business owners understand their business as clearly as they know their products.
Our mission
To turn scattered commerce data into a clear, connected picture of business performance, helping owners understand what is happening and make better decisions.
A note from the founder.
Running brands with eight-figure annual revenue, I knew how much we were selling. Knowing what we were actually earning was another story.
As we added more sales channels, fees and costs became harder to keep track of. I wanted to know which channels were profitable and which products were making money, but getting those answers meant waiting for my team to pull the reports together.
That wait became the reason I built Nisbah.
Now I can see sales, costs, and inventory together, understand where the profit comes from, and decide what to focus on without waiting for another report.
It started with a problem I had in my own business. If you’ve been asking the same questions, I hope Nisbah helps you find the answers.
Adly Mukhtar
Founder, Nisbah
A name with structure.
Our lettering is built from a shared grid. Small, consistent units form a name you can recognise. It is the same idea that runs through Nisbah: bring separate pieces into a form that makes sense.
Two parts.
One relationship.
Two blocks of equal proportion sit at different levels. Neither stands alone. Their relationship gives the mark its shape.
For Nisbah, that step is a reminder of what understanding is for: making your next decision with a clearer picture.
Different parts. Meaning in their relationship.
A ratio finds meaning between numbers. Our colours reflect the same idea: distinct parts that make more sense together. Blue for clarity. Yellow for attention. Orange for the next step. A quiet background gives each its place, keeping the whole picture in balance.
Commerce intelligence.
Know your business.
Make better decisions.
See how the pieces fit. Decide what comes next.
Join the waitlist