Profit / 8 min read
Your TikTok sales are growing. What is left?
Platform fees are only the beginning. Follow advertising, product costs, live-host pay and team incentives before calling a busy month profitable.
Nisbah / Insights
A clearer view
of your business.
Useful questions. Honest numbers. A little less guesswork.
13 articles
Profit / 5 min read
More sales. Less money left.
A bigger sales month can leave you with less. Start with the money that stays, not the number at the top.
Channels / 4 min read
Your busiest channel may not be your best.
See what each channel leaves after its own costs before deciding where to spend more.
Stock / 4 min read
The stock on your shelf is money waiting.
A simple days-of-stock check can show where cash is tied up before you place another order.
Data / 4 min read
Missing data is not zero.
A blank field and a true zero can lead to opposite decisions. Your reports should make the difference clear.
Operations / 4 min read
A weekly review that ends with a decision.
A practical agenda for reviewing sales, costs and stock, then agreeing what to do next.
Channels / 4 min read
A good ROAS can still lose money.
Check what an ad-driven sale leaves after product, platform and fulfilment costs before increasing the budget.
Profit / 4 min read
Profitable, but short of cash.
Put marketplace receipts, stock payments and payroll on a calendar before committing to the next campaign.
Operations / 5 min read
Cash still matters. Just not equally everywhere.
Payment mix varies by store. Kota Bharu records showed a higher cash share than other stores within each source.
Data / 5 min read
Digital tools are only the beginning. Make your data useful.
Connect the information you already collect to a business decision, check that it can be trusted and choose what to do next.
Data / 4 min read
Before you invest in data, get the basics ready.
Choose a manageable problem, check your records and assign responsibility before spending on another system. Start small without waiting for perfection.
Data / 4 min read
Your data project has started. Is it still on track?
Spot competing figures, unused reports and everyday workarounds. Find what needs correcting before adding another tool.
Data / 4 min read
More reports do not mean better results.
Judge a data project by the problem it solves. Compare results with a starting point, check the trade-offs and decide what happens next.